Learning how to increase online sales and website traffic can seem like a daunting task. There’s no ceiling so even for us pros, strategic creativity needs to be employed to ensure the success and growth of our businesses.
While there is no golden strategy for how to increase online sales you can take steps to make sure you’re maximizing the potential of your brand and website. There’s a reason why increasing website traffic is also a key focus in this article. This is because you can’t learn how to increase online sales if you can’t increase inbound organic traffic first.
Why Organic Traffic Is Important to Increasing Online Sales
If you’re already savvy with online marketing, bear with me for a second while we cover the basics.
‘For Dummies’ makes it really easy for you to understand organic traffic with this post, so if you want to delve a little further check it out here.
Essentially organic traffic is comprised of visitors that find you in search results. For example, if you found this post by searching on Google for tips on how to increase online sales and website traffic, you are part of my site’s organic traffic. This is what you desperately need before you even bother trying to learn how to increase online sales for your business.
How to Increase Your Website Traffic
If you’re an established brand with advertisements running, you’ve probably got your primary niche markets locked down. You might even have some repeat business. When growth is your goal, though, we need to focus on exposing new consumers to your brand. When people ask me how to increase online sales for their business, my answer will always be “tap the new markets”.
Brainstorm anything and everything you can think of about your endless pool of potential customers. Think about any problem that could be solved with your services. Consider any desire that could be fulfilled by your product. If you want to learn how to increase your online sales, you must first determine where your product has the most value. Take 5-10 minutes to complete this when you get started.
That list you have in front of you is now your topic list, and it’s your golden ticket to success. I’m assuming if you’re reading this you have a blog already. If you don’t, stop here and read our article about blogging for small businesses first. It is the how’s and why’s of the practical application I’m about to give you.
Now, using your blog and your new topic list, you are going to generate as much content as you can handle. This content is going to be what drives organic traffic to your page. Before we go into how to increase online sales with these resources, you must follow some basic guidelines in writing your content.
- It must have an attention grabbing (and preferably keyword optimized) title.
- It must be search engine optimized. If you don’t know how to do this or what this is, check out are SEO services right for you? in our website.
- It must be written with your audience in mind, and provide original and useful information.
- You’ll want to look up basic formatting techniques for blogging. For an in depth guide, you can check out our post about the anatomy of a good blog post.
Each post you make in your blog is going to be targeting a brand new niche market and drive new eyes to your site. It’s important that you keep the flow of content uninterrupted and consistent.
How to Increase Online Sales With Your Blog Content
This is actually the most simple part of the process here. All you need in addition to the steps I listed above is some good ad copy. Let’s say you’re an electrician and you decided to blog about how updating the wiring in a home can increase its value.
This is great because instead of just your average homeowner, you’re targeting an untapped market of real estate management and investment companies that would benefit from your service. There’s no magic word that subconsciously closes the deal. There’s no shady sales tactics that ensure success. It’s all about finding a problem you can reasonably and easily solve.
Your call to action is the most important part of this step. You need to empower your readers to take action and solve the problem your article is covering using the steps you’ve outlined. More importantly, offer them some help. They now see a clear path to achieving their goals, but it’s your job to tell them why your company is the best option for them.
Believe it or not, this is exactly what I’ve done in this very article. Most of you reading this are entrepreneurs, not experienced writers or marketers. For a lot of you, the ins and outs of SEO make your head spin and sitting down to write a bunch of 1,000 word articles makes you want to cry. Luckily for you I know how to do this well (as you can tell), and if you need some help long-term or short-term, Premier SEO Services is your one stop shop.
You can learn about our SEO services, or you can drop me a line at the number above or our contact form here. Whether you want to pull the trigger on some professional help, or just want to chat with someone who can give you some basic pointers on how to increase online sales for your business, I’d love to hear from you.
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